London Fashion Week 2019
London Fashion Week

​​​​​​​Buying at Pure London
Buying at Pure London
An Honour to be shortlisted and a Finalist in the BIRA British Independent Retailers Association Awards 2016 and 2017.

Shortlist revealed for Pure London’s Buyers Power List in association with WGSN 2015

Pure London has revealed the prestigious shortlist for its annual Buyers Power List competition, presented in partnership with WGSN, the global foresight business

In no particular order, the worthy finalists are as follows:

Best Independent Buyer/Buying Team
Pamela Shiffer
Scarecrow Boutique
Black White Denim
Anne Furbank
Sisters Boutique
Abi Fisher

2015 Styling Shoot by team member Susana for Jianhui London's Jewellery Collection

A Huge Honour to be one of the top 5 finalists in the Pure London Buyers Power List for Best Independent Retailer


We were Honoured to be nominated in the Top 100 Inspiring Indies for 2013.


Articles, Features and Press about our Boutique, labels, designers and the Scarecrow Boutique Ladies.

Latest Styling and Creative Directing Job by Team member Susana
Colour Shoot

Working with a great team Susana did a Fantastic Job Styling

Jianhui Londons new Jewellery Collection and Clothing.

More Photos on our Facebook Page.

Drapers Inspiring Indies 2013
Nominated For 2013 Indies By drapers

What an Honour to Be Nominated For 2013's Most Inspiring Indies by Drapers. Out of 100 UK based Independent Boutiques we are very proud to be in the list at 85.

Pure London Celebrates 30 years                   Inspiring Indies Party with Drapers
Top left is Us at the Drapers Celebrations 2011.              Top right is Us again at the Inspiring Indies Drapers Party.

Another great night had.
Drapers Shoe Awards

Right hand page is us the Scarecrow Girls with the Fabulous Vicky Ogden at the Drapers Footwear Awards. Wonderful Evening was had.

David and Iman Bowie

This photo shoot of Iman and David Bowie was taken for Hello Magazine September 19th 2000.

Scarecrow Boutique childrens knitwear was used throughout the article.

Iman Bowies Daughter wearing Scarecrows Knitted Childrens Dress   Iman Bowie in Hello Magazine

Lovely Double Page Article on Us Page 44 and 45

Click on Magazine for Whole Magazine
   Attire Magazine Interview Page 44 and 45

Lovely Interview with Your Brand Space

Fab interview Fashion Association of Britain

Our article on page 12 written for Drapers